Department of Tourism
Louisville Slugger Museum & Factory Marks Tenth Year with New Name and Logo
LOUISVILLE, Ky. – With spring in the air, thoughts turn to the national pastime of baseball. And the Louisville Slugger Museum is marking its tenth anniversary with the introduction of a new logo and name: Louisville Slugger Museum & Factory. The new logo will be branded throughout the popular attraction and visible on all its communications.
Louisville Slugger Museum & Factory first opened in 1996 with an original logo that featured the building and the world’s largest bat in an effort to establish the facility as a recognizable location and tourist attraction.
Ten years later, officials believe that goal has been accomplished and have moved on to develop an identity that further supports the Louisville Slugger brand itself. Another objective of the new logo is to promote the factory tour portion of the attraction.
“The word ‘museum’ only conveys part of the experience here,” said Anne Jewell, executive director of Louisville Slugger Museum & Factory. “Many people are pleasantly surprised to learn the bat factory itself is here and that it’s part of the tour. Guests consistently rate our factory tour as their favorite part of the visit, so we wanted to make sure it was part of our name and new logo.”
To ensure that the new logo communicated the desired objectives, the Museum & Factory turned to a nationally renowned design firm that specializes in the development of sports brand identities. The new logo design was assigned to Studio Simon, a Louisville-based design studio that has developed logos for numerous teams, leagues and companies throughout the world of professional and collegiate sports.
Daniel Simon, president and creative director, Studio Simon, said, “The end result is suggestive of the beautiful, ornate decals that were featured on the barrels of Louisville Slugger bats from the early 1900s, but it is handled in a way that makes it an effective mark across all of today’s applications.”