Phyllis Liebman                            Director of Communications
502-564-4270
Phyllis.Liebman@ky.gov

Frankfort, Ky. (July 19, 2004) - The agency representing the third largest industry in the state of Kentucky now has a new name. Commissioner Randy Fiveash announced the name change of the Kentucky Department of Travel to the Kentucky Department of Tourism. The department is an agency of the Kentucky Commerce Cabinet.

 “The department now has a name that better fits its mission,” said Commissioner Fiveash.   “The tourism industry is more than just travel and includes multiple area of focus such as the film commission, welcome centers, convention and meeting business and corporate partnership development.”

Tourism is Kentucky’s second largest employer and is a $9.3 billion industry.  The Department of Tourism is leading the way in “Branding” Kentucky.  When unveiled, the unified branding message will build a positive image for the Commonwealth, increase tourism economic development and create jobs. 

Created in 1978 by legislation, the Department of Tourism was combined with the Department of Public Information in mid-1981 and renamed the Office of Travel under the Economic Development Cabinet.  In 1983 the Tourism Cabinet was established taking the “tourism” name, and in turn, created the Kentucky Department of Travel, which has stood with that name until now. 

The Kentucky Department of Tourism works with regional tourism offices and professionals across the state with such programs as matching funds, media trips, film recruitment, corporate partnerships and markets the state as a travel destination.  It provides staffing for the eight Welcome Centers statewide, promotes international marketing, works with communities in developing meetings business and represents Kentucky at travel and consumer shows nationwide.  It is located in downtown Frankfort at the Capital Plaza Tower, 500 Mero Street, Suite 2200.  Phone:  Offices, (502) 564-4930; Travel Consultants, (800) 225-8747.  www.kentuckytourism.com

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