Frankfort, KY (Oct. 14, 2004) For the first time in over 10 years, the Governor of the Commonwealth of Kentucky will be speaking at the Kentucky Tourism Industry’s Annual Conference (KTIAC).  The conference will be held on October 25-27 at the Northern Kentucky Convention Center in Covington. 

The Kentucky Tourism Council (KTC) and Kentucky Hotel and Lodging Association (KHLA) partners with the Kentucky Department of Tourism, bringing hundreds of tourism representatives together from statewide attractions, convention and visitors bureaus, tourist commissions, publications, industry suppliers, lodging and restaurant facilities and government agencies.  The conference is designed to increase awareness of the newest trends and marketing initiatives. 

“Our agency has put together an exceptional line-up of speakers that will motivate and equip representatives with additional skills to help increase tourism.” said Randy Fiveash, Kentucky Department of Tourism Commissioner. 

Governor Ernie Fletcher will speak on October 26, about the important role the tourism industry plays in Kentucky. Tourism is Kentucky’s second largest employer and third-largest revenue producing industry.

“This year’s conference theme, “One State-One Vision-One Brand,” speaks volumes about the importance this administration places on tourism as a key element in our overall economic plan,” said the Governor.

Other speakers include University of Louisville men’s basketball coach Rick Pitino, Internet Marketing Specialist Susan Sweeney and “Head Captain,” of Fish Bait Marketing, Rick Jones.

For information on registration fees for members and non-members please contact the Kentucky Tourism Council at phone number, 502-223-8687 or visit online at www.tourky.com.