Frankfort, Ky, - With an abundance of running water, rolling hills, and natural areas seemingly untouched by civilization, Kentucky has a complete package for outdoor enthusiasts. 

Ecotourism is a buzzword that has recently been gaining momentum both nationally and internationally.  Even though it is a term used frequently, Ecotourism has a variety of components and must be defined given the situation and audience.  The Kentucky Department of Tourism includes outdoor adventure travel and outdoor educational travel under the auspices of Ecotourism. 

Adventure travel can take many forms and historically has been known as thrill-seeking trips.  However, with the masses becoming more interested in outdoors as a respite from suburban and city life, adventure travel has morphed into an offering of unique experiences rather than a means to satisfy adrenaline stimulation.

Educational travel under Ecotourism primarily revolves around wildlife viewing.  Educational tourism is about observing the wildlife and learning about the environment.  Such trips could include bird watching, wildlife viewing, or developing a skill such as fly fishing.

Kentucky is currently working to improve and package its existing Ecotourism travel opportunities and heavily market them to audiences within the state, nationally, and internationally.  In January, USA Today projected that Ecotourism would be a large growth market in 2005 and beyond.

“Kentucky has the unique opportunity to position itself as the place for outdoor recreation enthusiasts,” stated Randy Fiveash, Commissioner for the Kentucky Department of Tourism.  “The state literally has something for everyone.  Travelers can visit John James Audubon State Park and help tag migratory Monarch butterflies, go spelunking at Mammoth Cave, tackle one of the thousands of climbs at Red River Gorge, or take an elk viewing tour.” 

The State Park system currently offers Ecotourism-related programs throughout the year at many of its parks.  One of the most popular Parks’ programs is “Trekking Kentucky State Parks.”  This program offers guided treks both in and out of the Park system, as well as activities such as canoeing and spelunking. 

Visit www.kentuckytourism.com for additional information on all travel opportunities within Kentucky.

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The Kentucky Department of Tourism, an agency of the Kentucky Commerce Cabinet, exists to promote The Commonwealth as a travel destination, to generate revenue and create jobs for Kentucky's economy