Cabinet for Economic Development
KENTUCKY CABINET FOR ECONOMIC DEVELOPMENT TO LAUNCH ANNUAL BUSINESS MAGAZINE
FRANKFORT, Ky. – The Kentucky Cabinet for Economic Development is launching a new centerpiece to its marketing strategy – the Kentucky Economic Development Guide. The multi-media magazine will be utilized year-round to promote economic growth and vitality in Kentucky to reach prospective new and expanding businesses, prospective new residents and employees.
The Kentucky Economic Development Guide will be a vibrant, newsstand-quality magazine that showcases the best of Kentucky through its people, places and progressive business climate. With all new, original photography and editorial features, the 2009 edition will focus on specific areas of business and economic development; education; industrial, commercial and land offerings; sports and recreation; healthcare and quality of life.
“The Kentucky Economic Development Guide 2009 will illustrate the great quality of life we enjoy in Kentucky and promote our economic strength and growth potential to new businesses,” said Kentucky Cabinet for Economic Development Interim Secretary Larry Hayes. “This highly targeted marketing tool will serve as an important component in our effort to continue to raise the profile of the commonwealth to a worldwide audience.”
Scheduled to publish in May, businesses will have the opportunity to reserve advertising space soon. More than 15,000 copies of the magazine will be distributed by the Cabinet and key business partners, as well as at trade shows, conferences and events throughout the year.
To create the quality publication, the Cabinet for Economic Development is partnering with Journal Communications (jnlcom.com), an award-winning custom publisher of community, regional and specialty magazines with more than 100 clients in over 30 states.
The print magazine will be just one part of the complete publishing program that also includes an online magazine and photographic streaming video tour, and a targeted distribution network.
“Journal is proud to partner with such a progressive region,” said Ray Langen, executive vice president for Journal Communications. “Great business communities make great subjects, and we anticipate a spectacular publication this year. Together we will make the Kentucky Economic Development Guide an effective tool to generate a strong return on investment for advertisers and to promote growth in the Kentucky economy.”
“Journal Communications is committed to giving Kentucky businesses and communities the opportunity to be included in this publication,” added Langen. For more information, contact Journal Communications at (800) 333-8842.
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