Frankfort KY -Beginning today, Kentuckians will start to see "Unbridled Spirit" in their wallets. The Kentucky Transportation Cabinet began implementation of adding the new statewide brand on all state driver's licenses and state IDs.

"Adding 'Unbridled Spirit' is just another step in promoting Kentucky’s new image," said Kentucky Transportation Secretary Maxwell Clay Bailey. "We believe it’s important to promote that new brand and spirit of change being embraced by our citizens, which is why we moved forward as quickly as we could to add the new logo to our driver’s licenses."

The Circuit Clerk’s Office in Clark County was the first to begin issuing new licenses with the "Unbridled Spirit" brand last week, as part of the initial test run by the Transportation Cabinet’s Division of Driver Licensing and Viisage Technology, Inc, which is the vendor for Kentucky’s digitized licensing program. Now residents in all 120 counties who are renewing their licenses, or getting their license for the first time, will receive licenses with Kentucky’s new brand.

Kentuckians overwhelmingly selected Unbridled Spirit late last year during a contest orchestrated by Governor Ernie Fletcher. More than 55,000 people cast votes during the process. The "Unbridled Spirit" brand, selected as the winning brand among four finalists through statewide voting by Kentuckians last November, replaces the "We’re That Friendly" logo used prior on driver’s licenses.

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