Craft Marketing Program
Kentucky Arts Council Presents Marketing Workshop for Artists and Craftspeople

The Kentucky Arts Council will present a workshop, The Changing Art and Craft Marketplace: What and Where is it?, from 10:00 a.m. – 2:00 p.m. (EDT) on Friday, November 2, 2007 at the Fairfield Inn, 40 Chenault Road, (I-64, Exit 58) Frankfort, Ky.

            The workshop is open to all Kentucky visual and craft artists and will address how the economic landscape is changing for artist products.  Topics will include current trends in consumer buying and marketing, factors to consider in selling to national and international markets and exploring new directions for product development and marketing strategies.

Jennifer Mead Gervasi, founder and principal of Mead Group International will present the workshop.  Mead Group International specializes in branding, marketing and sales strategies for businesses and Ms. Gervasi has a special interest in assisting new and emerging art and craft businesses.

Class size is limited and pre-registration is required by October 29, 2007.  There is a nominal fee of $10.00 which includes lunch.  To register, go to: http://kycraft.ky.gov/formdata/ChangingArt_reg.htm.

For more information, contact: Nancy Atcher, Product Development Coordinator, Kentucky Arts Council at 888-833-2787 or nancy.atcher@ky.gov.

           The Kentucky Arts Council is a state agency in the Commerce Cabinet that creates opportunities for Kentuckians through the arts. Kentucky Arts Council funding is provided by the Kentucky State Legislature and the National Endowment for the Arts, which believes that a great nation deserves great art.

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The Kentucky Arts Council is a state agency in the Commerce Cabinet that creates opportunities for Kentuckians through the arts. Every $1 in grant funds awarded by the Kentucky Arts Council helps grantees secure $15 in earned income and matching funds from individuals, philanthropic sources and other levels of government.