Kentucky Crafted: The Market pulls out all the stops with social media
FRANKFORT, Ky. — The Kentucky Arts Council, producers of Kentucky Crafted: The Market, which is coming to the Lexington Convention Center March 3-4, is using an arsenal of social media to promote the award-winning arts marketplace and to create fun for visitors. The show has an active presence on Facebook, Twitter, YouTube and the council’s blog, Creative Commonwealth. Beyond that, there is a Kentucky Crafted: The Market app, boards of featured artwork on Pinterest and a SCVNGR game for people to play on their smart phones once they arrive at The Market.
The Arts Council’s blog at http://creativecommonwealth.ky.gov looks at many different aspects related to Kentucky Crafted: The Market, from collecting art to the experience of being a musician on the Kentucky Stage.
The Facebook page for the Kentucky Arts Council features many lively posts about The Market, including offerings by exhibiting artists and reviews by loyal customers. There has also been a separate Facebook page created specifically to promote performing musicians, which can be found by searching for The Kentucky Stage at The Market.
Twitter users can follow @KYArtsCouncil or @KentuckyStage to get the latest on what’s happening at The Market. Tweeters are encouraged to use the hashtag #KyCrafted. Twitter traffic is expected to be very heavy during Market hours.
The Market app has a handy “map it” feature to get you to the Lexington Convention Center from wherever you are, show hours, and a link to purchase tickets online. It also conveniently lists exhibitors and their booth numbers and provides a schedule of workshops and musical performances. A bonus feature for non-Twitter users is that you can read the #KyCrafted tweets from the app. To download the app, go to http://kacmarket.app.gp or scan the QR code below.
View The Market promotion on YouTube at http://bit.ly/KCTM12 or a short preview of the music at the Market at http://bit.ly/KCTMmusicpromo2012.
For people who have joined the Pinterest craze, the Arts Council has pinned artwork which will be featured at The Market on a variety of boards. The boards, which can be found at http://pinterest.com/kyartscouncil, include photos of jewelry, furniture, musicians, mixed-media work, wood, glass art and many more categories.
Android and iPhone users will be able to play a fun game on SCVNGR, consisting of a series of challenges to win an arts-related prize after accumulating a set amount of points. Visitors who wish to play can download the app before the market at SCVNGR.com or at the app store on their smart phone. There is no cost to download the app. The Kentucky Crafted: The Market game will be activated March 3 at 8 a.m. Eastern time.
Kentucky Crafted: The Market – where tradition meets cutting edge – features more than 150 artists offering shoppers jewelry, wearable art, home decor, furniture, paintings, prints, photographs and artisan foods along with Kentucky-related books, CDs and DVDs. The Market also brings an exciting lineup of hourly performances by musicians to the Kentucky Stage and offers workshops and hands-on activities for the artist in all of us.
The Kentucky Arts Council, the state arts agency, creates opportunities for Kentuckians to value, participate in and benefit from the arts. Kentucky Arts Council funding is provided by the Kentucky General Assembly and the National Endowment for the Arts.
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