Craft Marketing Program
New High-Tech Company Incorporates Kentucky Singer/Songwriter in Grand Opening!

Internationally known Kentucky singer/songwriter, Beau Haddock, had his music chosen as a motivational theme song for the grand opening of the Center for Advanced Learning, Inc. (CAL) in Somerset, Kentucky.

"Distant Hills, an original composition from Haddock’s Magnolia CD was chosen from numerous samples of Kentucky music sent to us while we were in the planning stages," said Philip J. Palin, CEO of Teleologic Learning Company. "The words and energy of this song best represent this company’s mission and goals for being innovative and responsive to challenges. CAL understands the importance of arts in business today and Beau’s live performance with his band during the opening exemplifies that fact."

Fifth District Congressman Harold "Hal" Rogers, (R-KY.) joined local and state leaders in welcoming the Center for Advanced Learning, Inc. (CAL) Congressman Rogers has coined the phrase "Silicon Holler" to highlight the ability of the Southern and Eastern Kentucky region to use the digital network to generate high value products and jobs.

CAL serves customers who use the Internet for knowledge management, professional development, and education. It provides cutting-edge learning services for government and corporate clients,

CAL was recruited to Somerset by Southern Kentucky Economic Development Corporation (SKED). The 19-year-old economic development organization has worked with countless companies to help them locate in the Southern Kentucky region.

"In my role as an economic developer, I sometimes find it challenging to integrate business leaders from throughout the nation and world with the Southern Kentucky communities in which they locate," said Greg Jones, SKED executive director. "CAL sought out commonalities from the beginning and made a real effort to connect with the region. Beau Haddock's song and his performance further embedded CAL's roots in the region and was a nice addition to the grand opening ceremony."

Congressman Hall Rogers requests Haddock's latest CD

Haddock works full time in media and communications for the Kentucky Craft Marketing Program, a division of the Kentucky Arts Council, an agency of the Commerce Cabinet.