Kentucky Heritage Council
Keynote presentations for ‘Capitalizing on Culture’ Aug. 1-2 in Pikeville to focus on regional collaboration, innovative heritage tourism marketing; free conference is open to the public

Press Release Date:  Friday, July 11, 2014  
Revision Date:  Monday, July 14, 2014 
Contact Information:  Diane Comer
(502) 564-7005 Ext. 120

Kentucky Heritage Council logo          SOAR logo
Frankfort, Ky. – Exploring how the National Park Service (NPS) “Discover Our Shared Heritage” Travel Itinerary Series might be put to use in Eastern Kentucky – and how innovative marketing of heritage tourism could reap huge economic returns – will be the focus of keynote presentations during the “Capitalizing on Culture” conference Aug. 1-2 in Pikeville.
Other sessions will examine place making, economic development through historic preservation, benefits of nonprofit advocacy, pumping life back into traditional downtowns, cemetery preservation and genealogical tourism, and identifying themes that can help the region link unique places and create heritage tourism opportunities by telling an authentic story.

The third entry in the 2014 Kentucky Preservation Series, “Capitalizing on Culture” is presented by the Kentucky Heritage Council/State Historic Preservation Office (KHC), Shaping Our Appalachian Region (SOAR) and Community Trust Bancorp Inc. Other presenting partners are Preservation Kentucky Inc. (PKI), the Kentucky Main Street Program, Friends of Kentucky Main Street, Pikeville Main Street Program, the City of Pikeville and Pike County.
This free, two-day conference will take place at the Eastern Kentucky Exposition Center from 10 a.m. to 4 p.m. Friday, Aug. 1, and 9 a.m. to 5 p.m. Saturday, Aug. 2. A complete agenda follows.
Pikeville Main StreetDon Wollenhaupt, chief of interpretation and education for the NPS Southeast Region, will kick off the Friday program using African American history and Civil War sites to illustrate how a travel itinerary can be packaged and nationally branded to facilitate a well-rounded experience. A panel discussion will follow with representatives from Big South Fork National Park, the Lewis and Clark Trust, Daniel Boone National Forest and the Kentucky African American and Native American heritage commissions.
The Friday panel will include Phil Osborne, president of Osborne and Associates in Lexington and chair of the SOAR Tourism, Arts and Heritage working group. “Kentucky – especially the Appalachian Region – is so steeped in history and culture that many take it for granted. I see tremendous opportunity in nurturing that tradition of history, heritage and culture into its own tourism sector,” he said.
“Anything our SOAR working group can do to help push that concept along will be a welcomed challenge. The reward will be in the risks we take to bring that story to new generations of Kentuckians and to those who have migrated elsewhere who need to understand the deep roots that helped make them who they are today.”
At 1 p.m. Saturday, Griffin VanMeter of Bullhorn Creative and Kentucky for Kentucky will discuss the work he has done for his North Limestone neighborhood in Lexington and how place making helps define communities. This will be followed by a panel discussion with entrepreneurs from several successful eastern Kentucky small businesses.
Also Friday will be a discussion on preservation advocacy led by Betsy Hatfield, PKI executive director, followed by a roundtable discussion with representatives of regional and local preservation nonprofits discussing how their efforts have lasting benefits. The day will end with a free reception hosted by Preservation Kentucky, and free tours of historic sites associated with the Hatfields and McCoys.
Other Saturday presentations will examine cemetery preservation and genealogy-based heritage tourism, the National Register of Historic Places as a heritage tourism tool, state and federal rehabilitation tax credits for historic buildings, and Kentucky ArtPlace and Our Town, two programs that were the subject of a Kentucky Arts Council conference in May. Grant recipients who have benefited from these programs gathered to discuss opportunities to connect creative arts communities across the state, and two eastern Kentucky sessions will include recaps of that meeting as well as broaden the discussion to include anyone interested in building stronger communities and stimulating economic growth through arts and cultural engagement.
For conference updates and program information, visit
Hampton Inn of Pikeville is serving as the conference hotel, with rooms available for $94 per night through July 23. For information or reservations, call 606-432-8181.
“Capitalizing on Culture”
August 1-2, 2014
Pikeville, Kentucky
Presented by the Kentucky Heritage Council/State Historic Preservation Office (KHC), Shaping Our Appalachian Region (SOAR) and Community Trust Bancorp Inc.
Unless otherwise noted, all conference activities are free and will take place at:
Eastern Kentucky Exposition Center
126 Main St.
Pikeville, KY  41501
Thursday, July 31, 2014
Kentucky Main Street Program (KYMS) track: Main Street 101
for surrounding communities that participate in the statewide revitalization program.
Friday August 1, 2014
9 a.m.
– Conference call with Carol Shull, keeper of the National Register of Historic Places and manager of the Travel Itinerary Series (staff and speakers; open to the public)
10-11:30 a.m. – Welcome and introductions: Kentucky Heritage Council Executive Director and State Historic Preservation Officer Craig Potts, Pikeville City Manager Donovan Blackburn, and invited guests.
Keynote speaker: Don Wollenhaupt, National Park Service chief of interpretation and education, Southeast Region, who will discuss heritage tourism, the NPS “Discover Our Shared Heritage” Travel Itinerary series, and itinerary themes including African American history and Civil War sites.
11:30-1 p.m. – Lunch on your own in downtown Pikeville
1-2 p.m. – “Heritage Tourism and Travel: Connecting the Dots in Eastern Kentucky,” panel discussion moderated by Craig Potts. Panelists:

Phil Osborne, president of Osborne and Associates, Lexington, and Chair of the SOAR Tourism, Arts and Heritage working group
Jim Mallory, vice chairman, Lewis and Clark Trust Inc.
Niki Nicholas, superintendent, Big South Fork National Park
Wayna Adams, archaeologist and heritage program manager, Daniel Boone National Forest
Tressa Brown, KHC Kentucky African American and Kentucky Native American heritage coordinator
2-2:10 p.m. – Break
2:10-3:30 p.m. – “Nonprofit Preservation Advocacy,” roundtable discussion led by Betsy Hatfield, Preservation Kentucky executive director, with guest panelists including Meme Sweets Runyon, executive director, River Fields Inc.
4-6 p.m. – Hatfield-McCoy Tours, free bus tours of sites associated with the Hatfields and McCoys, presented by Pike County Tourism, Convention & Visitors Bureau
5 p.m. – Preservation Kentucky reception
Dinner on your own
6-10 p.m. – Main Street Live! Pikeville Summer Concert Series. It’s ‘70s night - bring your disco duds!
Saturday, August 2, 2014     
Track 1 - for Kentucky Main Street Program managers and board members
9-11:30 a.m.
– Program updates
Branding Main Street: How Do They Know It’s Kentucky Main Street?
Main Street Roundtable, report from the Detroit National Main Streets Conference
Track 2
9-11:30 a.m. – “Cemetery Preservation and Genealogy Heritage Tourism,”
presented by Kary Stackelbeck, KHC Site Protection Program manager, and Peggy Guier, KHC staff attorney. Eastern Kentucky’s landscape is dotted with rural family and church cemeteries, many of which have not been maintained and have no money or resources for restoration or preservation. This session will discuss issues and challenges with abandoned, rural and local cemeteries; state and federal laws; preservation resources; and utilizing genealogy to attract heritage tourists to communities.
Track 3
9-11:30 a.m. – Kentucky ArtPlace and Our Town
. Continuation of a May convening of ArtPlace and Our Town National Endowment for the Arts (NEA) grant recipients, hosted by Lori Meadows, executive director of the Kentucky Arts Council, to discuss opportunities to connect creative arts communities across the state. This track will showcase outcomes and plans of the NEA-awarded cities/towns as a learning community session. All are invited to share ideas, challenges and successes and discuss how entities can work together to build stronger communities and stimulate economic growth through arts and cultural engagement. This session is facilitated by the Center for Appalachian Philanthropy (AppaPhil) and will continue in the afternoon.
11:30-1 p.m. – Lunch on your own in downtown Pikeville
Keynote Plenary
1-2 p.m. – “Heritage Tourism and Place Making,”
a lively discussion with Griffin VanMeter, partner with Lexington’s Bullhorn Creative ( and Kentucky for Kentucky.
2-2:10 p.m. – Break
2:10-3:10 p.m. – “Heritage Tourism and Place Making,” a regional panel discussion moderated by Griffin VanMeter. Panelists:

Jennifer Noble, owner of Treehouse Café and Bakery, Hazard
Amelia Kirby, owner of Summit City Lounge, Whitesburg
Coleman Larkin, manager of The Blue Raven Restaurant & Pub, Pikeville
3:10-3:20 p.m. – Break
Track 1
3:20-4:10 p.m. – “The National Register of Historic Places: A Tool for Heritage Tourism,”
presented by Marty Perry, KHC National Register program coordinator.
Track 2
3:20-4:10 p.m. – “The Loveable Mr. Muddle.”
Ubiquitous, mixed-use commercial buildings are key to creating a sense of place in our historic downtowns. Join Scot Walters, KHC Site Development Program manager, for a demonstration of Mr. Muddle, a hands-on, visual tool that demonstrates common building design issues and options for improvement.
Track 3 
3:20-5:10 p.m. – Kentucky ArtPlace and Our Town
(continued). The afternoon track will continue the dialogue, committee reporting and planning from the May session and explore next steps. These sessions are open to the original invitees as well as all others who are interested in connecting our creative arts communities across the state.
4:10-4:20 p.m. – Break
4:20-5:10 p.m. – “Money for Old Buildings: How Rehab Tax Credits Can Work for You,” presented by Scot Walters. Have an old building and want to fix it up? Learn about state and federal rehabilitation tax credits and how they can help put money back in your pocket.
Conference Hotel: Hampton Inn of Pikeville
831 Hambley Blvd.
Pikeville, KY  41501
Rooms available @ $94 (government rate) through July 23, 2014
Group Block Name:  Kentucky Main Street Conference – Pikeville
Free hot breakfast, free internet and indoor heated pool.
Google maps link:,-82.5148176&z=16&saddr=831+Hambley+Blvd,+Pikeville,+KY+41501&daddr=37.477601,-82.521013&output=classic&dg=ntvb  
Adjacent to the Hampton Inn is also the Hilton Garden Inn (bar and full-service restaurant)
Hilton Garden Inn
849 Hambley Blvd.
Pikeville, KY 41501

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The SOAR initiative was launched by Gov. Steve Beshear and U.S. Rep. Hal Rogers in late 2013, after a stunning downturn in the coal market exacerbated historic challenges in eastern Kentucky related to unemployment and poverty.  SOAR is intended to help the region develop and put into action new locally-oriented strategies to attack persistent challenges. For more information, visit
An agency of the Kentucky Tourism, Arts and Heritage Cabinet, the Kentucky Heritage Council/State Historic Preservation Office is responsible for the identification, protection and preservation of archaeological resources and historic buildings, sites and cultural resources throughout the Commonwealth, in partnership with other state and federal agencies, local communities and interested citizens. This mission is integral to making communities more livable and has a far-ranging impact on issues as diverse as economic development, jobs creation, affordable housing, tourism, community revitalization, environmental conservation and quality of life.