First Lady Jane Beshear's Communications Office
First Lady Jane Beshear Launches ‘Horsepower Tour’ to promote breast cancer awareness

Press Release Date:  Monday, June 13, 2011  
Contact Information:  Parry Barrows
502-564-2611
 


Tour is in conjunction with Kentucky Speedway’s 2011 NASCAR Sprint Cup race

FRANKFORT, Ky.– First Lady Jane Beshear’s Horses and Hope program is launching a statewide “Horsepower Tour,” uniquely utilizing horsepower to promote breast cancer awareness in conjunction with the 2011 NASCAR Sprint Cup race at the Kentucky Speedway on July 9. 

Horses and Hope has partnered with Paul Miller Ford to sponsor a pink Mustang pace car that will circle the track on race day and tour the state throughout the summer to share life-saving breast cancer information.  

“I’m thrilled that Horses and Hope is participating with Kentucky Speedway as they host this summer’s inaugural NASCAR racing event,” said Mrs. Beshear.  “This event offers a broad platform to increase breast cancer awareness, and the tour is an innovative way to inform Kentucky women about the risks of breast cancer and to encourage them to get screened.” 

The pink pace car will be at the following events on this summer’s “Horsepower Tour:”  

  • June 17 – Franklin County Relay for Life, Frankfort
  • July 4 – 4th of July Parade, Lexington
  • July 8-10 – NASCAR Sprint Cup weekend, Kentucky Speedway, Sparta
  • July 16 – Lexington Legends’ Breast Cancer Awareness Night, Whitaker Field, Lexington
  • July 22-23  – WHAS Health Fair, Louisville
  • Aug. 13 – Gardenia Stakes Day at Ellis Park, Henderson
  • Aug. 18-23 – Kentucky State Fair, Louisville
  • Sept.18 – Horses & Hope Trail Ride, Kentucky Horse Park, Lexington
  • Sept. 23 – Horses & Hope Race Day at Turfway Park, Florence 

Horses and Hope works with the state’s equine industry to provide breast cancer education, screening and treatment referral. The organization also hosts special events in collaboration with equestrian organizations to honor breast cancer survivors and to share information.

Since the program was founded in 2008, Horses and Hope has educated more than 393,000 race track and horse show fans and more than 6,000 equine employees. The program has screened more than 350 workers and detected breast cancer in two individuals, both of whom have received treatment.

According to the Kentucky Cancer Registry, breast cancer is the second leading cause of cancer deaths among women in the Commonwealth.

For more information about Horses and Hope, visit http://www.horsesandhope.org.

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