FRANKFORT, Ky. – Governor Ernie Fletcher and Alltech president and founder Dr. Pearse Lyons announced that Alltech will be the title sponsor of the 2010 FEI GamesTM in Kentucky. The games, which will officially be known as the Alltech FEI GamesTM Kentucky 2010, are the world equestrian championships of the eight disciplines recognized by the Fédération Equestre Internationale (FEI).
“Alltech is a tremendous Kentucky company that competes in the global marketplace,” said Governor Fletcher. “Having Alltech’s support and sponsorship showcasing the games and Kentucky around the world is a great way to promote this event.”
The Alltech FEI GamesTM sponsorship is valued at $10 million. Alltech’s name will be used in every official mention, press release and publication. A new logo is being finalized and will be used on items such as stationary and all merchandise sold.
“Alltech was founded in Kentucky, and from our ‘Old Kentucky Home’ we are now providing natural, nutritional solutions to the animal feed industry with offices in 85 countries around the world,” said Alltech president, Dr. Pearse Lyons. “The FEI Games are world-renowned, world-class events, and we are proud to be the title sponsor when they come to the Kentucky Horse Park in 2010.”
Alltech is a worldwide leader in the field of animal nutrition. Headquartered in the USA and with a European Bioscience Centre in Ireland, Alltech has developed a strong regional presence in North America, Europe, the Middle East, Latin America and Asia-Pacific. It also has 14 production facilities strategically located throughout the world. Today Alltech is growing at a rate of 20 percent per annum and has a current turnover of $300 million.
The Alltech FEI GamesTM will hold the championships of all the major equestrian disciplines simultaneously at a single venue; a relatively new concept. The FEI united six disciplines for the first games in 1990 in Stockholm, Sweden. These included show jumping, dressage, eventing, and the non-Olympic disciplines of driving, endurance, and vaulting. Bringing together the best horses, riders, drivers, and vaulters in the world was a huge success and reinforced interest in all equestrian sports worldwide. In 2002, the sport of reining was added to the event, and in 2010, the United States will be the first host country to welcome para-equestrian events.
“The Alltech FEI GamesTM are fortunate to have the support of such a prestigious company at such a high level and at such an early date,” said World Games 2010 Foundation CEO Jack Kelly. “Few events are that fortunate to have that combination with a partner that has also demonstrated its desire and ability to promote the games worldwide.”
Lexington will be the first city outside of Europe to host the event. The Alltech FEI GamesTM are expected to attract more than 500,000 spectators. Approximately 40 percent of those attending will come from outside the United States. Approximately 800 athletes and 875 horses will compete. They will represent more than 50 countries. More than 1,000 journalists from 100 different countries are expected to cover the event.
The event will have an estimated economic impact to Kentucky in excess of $100 million, making the Alltech FEI GamesTM the largest sporting event ever held in Kentucky. For more information about the Alltech FEI GamesTM Kentucky 2010, please visit www.feigames2010.org.
“I am so enthused that a Kentucky-based company which does business all over the world has stepped up to be the title sponsor,” said World Games 2010 Foundation Chairman Jim Host. “I have personally known Dr. Lyons for thirty years and he is truly a great Kentuckian and has built a company from scratch that is one of Kentucky's best kept secrets.”
In business since 1980, Alltech’s presence has grown with offices and distributors in 85 countries and more than 1,700 employees around the world. For more information about Alltech, please visit www.alltech.com.
EDITOR’S NOTE – For media that could not attend the announcement you can view the event via iCast video stream at http://www.alltechfeigames.com.
The site will contain images and audio files as well as the complete announcement, including media questions from reporters on site.
The World Games 2010 Foundation, Inc., is a 501(c)(3) non-profit corporation established to oversee the production of the Alltech FEI Games™ Kentucky 2010, the world equestrian championships. The Alltech FEI Games™ Kentucky 2010 will be held at the Kentucky Horse Park in Lexington from September 20 – October 3, and will consist of the eight equine disciplines recognized by the Fédération Equestre Internationale (FEI), the international governing body of all equestrian sport: show jumping, dressage, eventing, driving, reining, vaulting, endurance, and para-equestrian.