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State Seal Commonwealth of Kentucky Lt. Governor Stephen B.Pence's Communication Office
Dew Action Sports Tour Coming To Kentucky
Press Release Date:  May 10, 2005
Contact:  Terry Johnson
502-564-4270 
Cell 502-226-0196
Terry.Johnson@ky.gov
 

Louisville, Ky. - Governor Ernie Fletcher today announced details of a new extreme sporting event that is coming to Kentucky.

The 2005 Dew Action Sports Tour, the first-ever season-long professional multi-sport tour in action sports, is making Louisville the first stop in a five-city competition. Louisville joins Denver, Colorado; Portland, Oregon; San Jose, California; and Orlando, Florida as the five host sites for the tour’s inagural season. Louisville was chosen from among more than 20 prospective sites throughout the U.S.

The Louisville stop, to be called the Panasonic Open, will be held June 9-12 at the Kentucky Fair and Exposition Center. “If you’ve seen these action sports on television, you know they’re exciting, and their fans are passionate,” said Governor Ernie Fletcher. “I congratulate the Kentucky Sports Authority for working to land this special event.”

Lt. Govenor Steve Pence, Chairman of the Kentucky Sports Authority, said this is one of the first major accomplishments of the newly created organization. “ Our charge is to attract more sporting events and opportunities to Kentucky. When we are successful, we attract more visitors to the state who spend their money at area hotels, restaurants and other businesses.”

"Governor Fletcher and Kentucky officials distinguished themselves from other bids by offering strong cooperation among community and government organizations, commitments of significant marketing support for the Tour, favorable geographic fit, and superior venues," said Wade Martin, General Manager of the Dew Action Sports Tour.  "We are proud to have the Dew Action Sports Tour associated with Kentucky and look forward to building long-term relationships with fans, grassroots participants and organizations in Louisville.”

The Tour estimates an annual economic impact of $20-30 million and an attendance of 100,000 in Louisville.

Tickets are now on sale at the Kentucky Fair and Exposition Center and on www.Ticketmaster.com.  A four-day pass sells for $35, and daily tickets will cost $12.

 NBC Sports will broadcast four hours of live coverage from Louisville, and USA Network will include two hours of highlights.

Owned by NBC Sports and Clear Channel Entertainment – Motor Sports, the Dew Action Sports Tour boasts the biggest competitive purse in action sports, $3.5 million total including a $1 million bonus pool based upon year-end standings, and the largest network television and cable broadcasting commitment ever.  The Dew Action Sports Tour will consist of multi-sport and entertainment festivals covering over one million square feet in both indoor and outdoor venues.  In addition to the primary sports of skateboarding, BMX and freestyle motocross, each tour stop will feature a unique "specialty competition," such as snowboarding or wakeboarding. At season's end, based on a cumulative points system, the Tour will award champions in skateboarding (street and vert), BMX (street, dirt & vert) and freestyle motocross with the Dew Cup.  Key lifestyle elements at each Tour event will include live cutting-edge music, video gaming, and interactive events.

More information can be obtained by visiting www.dewactionsportstour.com


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Last updated: Tuesday, May 17, 2005