Governor Ernie Fletcher’s Communications Office
Governor Ernie Fletcher Unveils Unbridled Spirit Gift Card

Press Release Date:  Wednesday, November 22, 2006  
Contact Information:  Jodi Whitaker

Kentucky is first state in the nation to create statewide gift card

FRANKFORT, Ky. – Governor Ernie Fletcher announced today that Kentucky is the first state ever to create a statewide gift card. The Unbridled Spirit Gift Card is good at dozens of locations for thousands of items. With the holiday shopping season upon us, the Governor also encouraged people to give the gift of Kentucky this year and purchase an Unbridled Spirit Gift card.

“Once again, the Commonwealth is leading the way with new ideas by offering the gift of Kentucky this holiday season,” said Governor Fletcher. “The new Unbridled Spirit Gift Card is the perfect gift for the hard-to-buy-for folks on shopping lists, offering the recipient a number of great Kentucky destinations to choose from when they are ready to use their card.”

The card will be good at the Kentucky Artisan Center at Berea, the Kentucky Horse Park, the Kentucky Historical Society museum and gift shop as well as all Kentucky state parks. The card never expires and never charges a fee to use it, reload it or spend it. Cards can be purchased in person, on line or over the phone. They can be for any denomination or a pre-loaded amount when bought on line.

“The card allows the buyer the flexibility to make one purchase and use it for golf, dining or an overnight stay at a state park, admission to the state history museum or the Kentucky Horse Park or choose one of 4,000 different items from more than 650 artisans who sell their work at the Artisan Center in Berea,” said Commerce Cabinet Secretary George Ward.

Nationwide, surveys show that gift cards are gaining in popularity. Last year, more then $18 billion was spent on gift cards during the 2005 holiday season, that is up from $17 billion in 2004.

“Kentucky offers so many beautiful locales and unique local products,” said Sen. Alice Forgy Kerr (R-Lexington), chair of the Senate Economic Development, Tourism and Labor Committee. “Providing people with the opportunity to visit one of our wonderful state parks, the Horse Park, the history center or purchase a locally made product is a perfect gift idea.”

“With the Kentucky Unbridled Spirit gift card, the state has provided a great option for gift giving which will make it easier for Kentuckians to shop this holiday season,” said Rep. Ruth Ann Palumbo (D-Lexington), chair of the House Economic Development Committee.

Unbridled Spirit Gift Cards can be purchased at the Kentucky Artisan Center at Berea, the Kentucky Horse Park, the Kentucky Historical Society museum and gift shop as well as Kentucky state parks, Cards can also be purchased by calling 1-800-255-PARK or online at