Governor Ernie Fletcher’s Communication Office
Kentucky to be Featured Next Week in Forbes Magazine
Commonwealth's economic development and tourism advantages to be highlighted to international audience
FRANKFORT, Ky. – Governor Ernie Fletcher and Steve Forbes, President & CEO of Forbes Inc., today announced the upcoming release of a special section in Forbes magazine intended to showcase Kentucky to the country’s top business and tourism executives.
Forbes produced the segment, titled, “Kentucky Unbridled Spirit,” with assistance from the Kentucky Commerce Cabinet and the Kentucky Cabinet for Economic Development. The section appears in the May 22, 2006, issues of Forbes and Forbes Asia and will reach newsstands May 8, 2006.
“Recent wins such as the 2008 Ryder Cup and the FEI Games 2010 Kentucky, the world equestrian championships, are showing that the sports world comes to Kentucky to compete,” said Governor Ernie Fletcher. “Add to that an international corporation such as Toyota choosing to produce its new hybrid vehicle here, and you have proof that Kentucky is an aggressive player in the business world as well. We want to encourage more jobs and people to come to Kentucky, and Forbes is the perfect vehicle for us to use to make that happen.”
The Kentucky section appears in the annual “Best Places” issue of Forbes and highlights Kentucky’s impressive business and tourism environment to national and international senior executives who make investment, expansion, relocation and meeting site decisions for their corporations. Many Kentucky businesses, tourism organizations and communities partnered with the commonwealth and Forbes by becoming a sponsor in the supplement.
“I became interested in Kentucky’s progress last year when Governor Fletcher brought his top economic development and tourism leaders to my office in New York to discuss the state’s progress and to ask us to partner with them on this effort,” said Steve Forbes. “I then came to Kentucky last December and met with Kentucky local business and tourism leaders. This supplement very effectively showcases the excitement and progressive attitude Kentucky has to offer.”
Advertising sponsors covered the cost of the production, so Forbes produced the Kentucky supplement at no additional cost to the state. Both the Kentucky Cabinet for Economic Development and the Kentucky Department of Tourism will receive thousands of reprints to use for marketing purposes.
Forbes, together with its international edition, Forbes Asia, reaches an audience of 5.2 million readers. Forbes has been the consistent leader among major business publications in the economic development-advertising category, according to Publishers Information Bureau (PIB).