Frankfort, KY: Governor Ernie Fletcher announced today people throughout Kentucky can soon expect to see the state’s new brand, “Kentucky Unbridled Spirit” displayed in their hometowns.
“I have been sending letters to Kentucky leaders, asking them to use the brand on their stationery, brochures, tourism information, economic development literature, web sites and other literature,” said Governor Fletcher.
The requests were sent to mayors, county judge/executives, chambers of commerce, industrial development authorities, local tourism groups, public and private college and university presidents, associations, media outlets and many of the state’s largest businesses.
Overall, more than 2000 letters are being sent. Accompanying the letter from Governor Fletcher is a 42-page Graphic Standards Manual that will help organizations and local governments incorporate Kentucky Unbridled Spirit into items such as letterhead, signage, websites, brochures, advertising and publications. The Graphics Standards Manual is just the next step in Kentucky’s branding process.
“Branding the state successfully will take a consistent and cooperative effort,” said Governor Fletcher, “By working together, we will succeed in raising the public perception of Kentucky. We will also improve our ability to create more jobs and better opportunities for all Kentuckians.”
The Kentucky League of Cities, which represents 370 Kentucky cities, started implementing the brand even before receiving a request from Governor Fletcher, said Executive Director Sylvia Lovely.
“One of the most important things we can do for our communities in today’s world is unite them in the cause of lifting Kentucky,” said Lovely, “The slogan, chosen by Kentuckians, symbolizes unity. The brand brings about a sense of pride and self confidence to Kentucky residents while providing a statement of poise and assurance of quality to our external audiences.”
Any business, local government or organization wishing to review a graphic standards manual can download by logging onto the state’s branding website: www.kentuckyunbridledspirit.com. More information is available by contacting the office of the Kentucky Commissioner of Tourism, 502.564.4930, or by email: firstname.lastname@example.org.