New brand unifying Kentuckians
Frankfort, KY: Kentucky’s new state brand - “Unbridled Spirit” - is popping up all over the Commonwealth. Many of Kentucky’s local governments and organizations are starting to apply “Unbridled Spirit” on their own stationery, vehicles and Web sites.
The city of Maysville’s Tourism Director, Duff Giffen, is more than enthusiastic about the state’s new brand. “It was my pick, I just love it,” said Giffen. “We just reprinted our city’s tourism brochure with the new brand - it is such a great logo."
Giffen will be attending trade shows in Cincinnati and Memphis in the next few weeks and plans on taking “Unbridled Spirit” with her to introduce to people outside of the state. Besides utilizing the brand in tourism, Giffen said Maysville will start applying “Unbridled Spirit” bumper stickers to the city’s 70 vehicles.
Besides Maysville, Kenton County Deputy Judge Executive Scot Kimmich said his county is applying the brand to all its county vehicles as well. Kimmich said Kenton County recognizes having one marketing identity for the state is important. Kimmich reflected upon the brand saying,” it’s a very good design and very catching. It’s such a good representation of Kentucky.” Officials in Boone and Campbell counties, as well as the city of Edgewood have requested bumper stickers for their fleet vehicles.
Sylvia Lovely, Executive Director of The Kentucky League of Cities, an organization that represents 370 member cities in Kentucky, says it has already added the brand to its letterhead. The KLC is also looking into applying the brand to its Web site, logo-wear items and potentially, speaking engagements.
“One of the most important things we can do for our communities is unite them in the cause of lifting Kentucky. By placing ‘Unbridled Spirit’ on the letterhead, we are symbolically doing that on behalf of our 370 member cities,” said Lovely.
Lovely added that “the Kentucky League of Cities shares Governor Fletcher’s enthusiasm and hope for the future of our state and ’Unbridled Spirit’ supports and furthers those goals.”
To help accomplish these goals, Lovely also recommends other Kentuckians, member cities and organizations use the brand. “Uniting Kentuckians in a spirit of rolling up our shirt sleeves and getting to work on making Kentucky better should be the goal. This slogan - chosen by Kentuckians - symbolizes such unity. We must find new and innovative ways to unite our communities so they can learn from one another and become ‘welcoming’ places.”
Any business, local government or organization that would like to request an “Unbridled Spirit” packet can do so by contacting the office of the Kentucky Commissioner of Tourism, 502.564.4930, or by email: firstname.lastname@example.org for specific assistance or information.
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