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State Seal Commonwealth of Kentucky Governor Ernie Fletcher’s Communications Office
'Unbridled Spirit' Gains Fans Across U.S.
Press Release Date:  December 16, 2004
Contact:  Doug Hogan
Jeannie Lausche
Jason Keller

Also, Kentucky elementary school shows its spirit

 Frankfort, KY:  Kentucky's new brand, "Unbridled Spirit", is proving to be popular not only with Kentuckians, but with people all across the country.  Since Governor Ernie Fletcher announced the winning brand on November 24, more than 4,500 requests for the free "Unbridled Spirit" bumper stickers have been received at, including requests from all 50 states. 

"This is extremely exciting," said Governor Fletcher.  "People are expressing how much they like the look and sound of "Unbridled Spirit" and the positive image it portrays for our Commonwealth.  Our goal is to get our message out to the entire nation and so far we have been very successful." 

Visitors to the Web site also have the opportunity to purchase products such as caps, coffee mugs and other items bearing the new logo. 

“Sales of those items are going well; in fact, more than $5,000 worth of merchandise has been ordered so far,” Governor Fletcher added.  

Meanwhile, as more and more people display their "Unbridled Spirit,” one Kentucky elementary school recently took things a step further.  Western Elementary School in Georgetown decided to model the state's branding campaign by coming up with its own brand.  Students designed and submitted entries, with five finalists then presented to students for a vote. The winner was:  "Western:  Saddle Up for Education." 

“The project helped students grasp the idea of branding,” school principal Zan Rexroat said.  “I also saw it as a creative outlet for the many talents our students possess."

Before voting, students were given a presentation on the importance of branding by an official involved in the state branding campaign.  Rexroat said the presentation was very informative and educational for the students.

"It gave them a better understanding about what a brand should be and how it should be unique to the state, a company or, in our case, a school."

Students, such as Elliott Hutton, a fifth grader, said they learned a lot from the presentation.  "I realized after the speech how effective branding is all around us.  From Sponge Bob Square Pants to UK basketball."

As part of Western's branding project, students were also asked to write essays about Kentucky's new brand.  Alexandra Jones viewed "Unbridled Spirit" as "being free to choose what we want to do.  We're free to play with who we want...all nationalities and ethnicities."

Rexroat said the essays reflect an understanding among students of what image Kentucky wants to project.  And as for "Western:  Saddle Up for Education", Rexroat says it will soon start appearing all over the school and community, including a new school brochure, the student handbook, clothing and even a bumper sticker.


***NOTE:  Attached is an image of Western Elementary School's new brand..


Last updated: Thursday, June 02, 2005