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State Seal Commonwealth of Kentucky Governor Ernie Fletcher’s Communications Office
Kentucky Brand, Week 2: ‘Make History’ is History
Press Release Date:  November 12, 2004
Contact:  Doug Hogan
Jeannie Lausche
Jason Keller

Frankfort, KY: Alicia Reimersman may be a little disappointed, but “Kentucky – Make History” is no longer in the running for Kentucky’s new brand.

Alicia, a seventh-grader at Silver Grove School in Campbell County, chose “Make History” because, as she put it in a class writing assignment, “There is a lot of history” in Kentucky, and “I believe that we can make history as a state.”

But after tabulation of a second round of voting, “Kentucky – Make History” joined “Kentucky – Limitless” among brand options that have been eliminated, leaving the public with two choices.

Governor Fletcher announced today that “Make History” received 1,015 out of the just over 12,000 votes cast in Round Two. “The vote totals are now zeroed out, and we’re starting over again.  We invite all Kentuckians to vote again and make their selection from among these two finalists,” the Governor said.

The two brand finalists are:

  •       Kentucky, Unbridled Spirit
  •       Kentucky, Where Legends Are Born

The Governor got an assist during today’s announcement from Alicia and her classmates at Silver Grove School, located in the tiny Ohio River town of Silver Grove.  (Total enrollment at the K-12 school: 289.)

Schoolteacher Linda Prather was invited to bring her 18 seventh-grade students to Frankfort based on a writing assignment she gave them last week: Dash off a letter to the governor, voting for your favorite brand and explaining why.

“I would like to vote for Kentucky – Unbridled Spirit,” wrote another of the students, Kayla Kane.  “The reason I chose this (is) because I think that Kentucky is very free spirited and we believe in our state.”

Classmate Ian Doyle also chose “Unbridled Spirit,” reminding the Governor that “we are known for our horses, derbys (sic), and spirit.  I know from everyday life that when horses are unbridaled (sic) they are happy and free.  I think that is how people should feel when they read the sign, don’t you?” Ian signed the letter, “Your governed child, Ian Doyle.”

Quinton Gindele liked “Kentucky – Where Legends Are Born.”  Quinton said he made his choice in part because of the colors.  “I think the green on the wing represents our nice land.  The blue stands for our skys (sic).  The red is for our flag,” he wrote.  “‘Where Legends Are Born’ fits us because we had legends from Kentucky.”  Other students picked up on the legends thread, naming famous Kentuckians such as Abraham Lincoln, Muhammad Ali, and George Clooney.

Mrs. Prather said letter-writing and newspapers are regular features of her class.

“We saw in the paper that they were picking out a new brand, and one of the things in the curriculum is to write letters,” she said.  “At first they didn’t like it.  They hate to write, and I’m always making them write. And they said, ‘Why do we have to do this, and why do we have to put our address on there?’ And I said, ‘Well, maybe you’ll get a letter back from the governor,’ just thinking maybe they would get back a short little note saying thank you for voting or something.  So I was quite surprised when I found out that we were invited to the capitol.”

She said when her students found out they were invited, they couldn’t wait for today to come, if for no other reason than “it’s a day they don’t have to do any work.” 

On Nov. 5 “Kentucky – Limitless” became the first brand to be eliminated. Voting for the two remaining choices is open to both Kentucky residents and non-residents until Nov. 21; Governor Fletcher will announce the winner on Nov. 24.  Altogether, more than 35,000 votes have been tallied since the branding campaign was announced.  The brand will be used to help unify Kentucky’s overall marketing effort.

Votes are being counted online at, at all state welcome centers, state resort parks, the Kentucky Horse Park in Lexington, the Kentucky Artisan Center in Berea, and the Kentucky History Center in Frankfort.  Votes are also being accepted by mail; people may simply write down their preference and send it to: Brand Kentucky, Kentucky State Capitol, 700 Capitol Avenue, Frankfort, KY 40601.

Find out more about the brand process and view the brands with their logos at

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Last updated: Thursday, June 02, 2005