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State Seal Commonwealth of Kentucky Governor Ernie Fletcher’s Communications Office
Governor Says Support for ‘Limitless’ was Limited; Kentucky Brands Cut to Three
Press Release Date:  November 05, 2004
Contact:  Doug Hogan
Jeannie Lausche
Jason Keller

Frankfort, KY: Governor Ernie Fletcher today announced that the people of Kentucky have voted to eliminate “Kentucky: Limitless” from consideration to be Kentucky’s new state brand.  “Limitless” was the lowest vote-getter with only 1740, or, 6.3% of the vote. To date, more than 27,500 people have cast ballots for their favorite Kentucky brand.

“Now that ‘Limitless’ has been eliminated, the voting starts over,” said Governor Fletcher. “All vote totals have been zeroed out and we’re asking all Kentuckians to vote again. The brand with the fewest votes at this time next week will be eliminated, and then we’ll be down to two.”

Most of the voting has taken place online at Those who voted online the first time will now be able to cast a vote from among the three remaining choices. The next voting cycle will end Friday, Nov. 12, and the final cycle will end Sunday, Nov. 21.  The Governor will announce Kentucky’s new brand on Wednesday, Nov. 24. 

“We are seeing a tremendous amount of support from Kentuckians surrounding this voting process, but in the end there can only be one winner,” said Governor Fletcher. “It will be interesting to see which brand is next to go, and which will survive.”

People may vote no more than once per cycle. Voting is taking place online at and at welcome centers, state resort parks and other locations around the state. Those who cannot vote online or at one of the voting sites can simply state their preference and mail it to:

Brand Kentucky
Kentucky State Capitol
700 Capitol Avenue
Frankfort, KY 40601

The three finalists, along with the rationale behind each one, are:
Unbridled Spirit: Kentucky is a place where spirits are free to soar and big dreams can be fulfilled.  We relish competition and cherish our champions for their willingness to push beyond conventional boundaries to reach new heights of success.

Where Legends Are Born: Kentucky was born of a bold, pioneer spirit that conquered the wilderness and gave birth to countless stories of heroism, resourcefulness and unflinching dedication to the pursuit of progress.  This legacy provides numerous points of pride that live on today and inspire Kentuckians to create new legends in every endeavor we undertake.

Make History: Kentucky offers a long and proud tradition of extraordinary achievement from seemingly ordinary individuals. From Daniel Boone to Muhammad Ali to Colonel Harland Sanders, Kentucky has time and time again proven to be a place of opportunity for people of all walks of life, where great things can happen and anything is possible.

Each brand carries with it a unique logo, plus samples of license plates, apparel, signage and other items that can be seen at

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Last updated: Thursday, June 02, 2005