Frankfort, KY: Two days into the voting, more than 16,000 people have gone online to cast ballots for their favorite Kentucky brand option. Hundreds more have voted at the state’s welcome centers, resort parks and other places. One of four choices will become the state’s next brand and will appear on Kentucky’s welcome signs, license plates, brochures and other literature.
University of Kentucky students joined the voting process this week during UK’s Rock the Vote campaign. The Office of Secretary of State Trey Grayson was on-site to encourage students to participate in the 2004 Presidential election.
Students who participated were generally very excited about the process and the idea of Kentucky having one unified brand.
Ashlee Houser from Paducah, Kentucky said, “I voted for Unbridled Spirit because when I think of Kentucky, I think of horses. I believe the branding campaign is a good thing for Kentucky because it will help unify the state as one.”
Becky Ellingsworth, attending UK, and a resident of Columbus, Ohio, had a different opinion. She voted for Kentucky - Make History. “I thought the logo looked better and bolder than the other choices,” she said.
Brad Settle, a UK Graduate Student from Glasgow, Kentucky voted for Kentucky - Where Legends are Born. “It was the standout to me, because I think of all the famous people from Kentucky like Muhammad Ali and Ashley Judd,” said Brad. “I think the branding campaign is great because for the first time we will have one logo to unify the state and I can't wait to get a new license plate.”
Governor Ernie Fletcher announced the brand rollout and invited the public to vote during a luncheon at the Kentucky Tourism Industry Annual Conference in Covington earlier this week.
“I am very pleased to have the brand choices part of the UK Rock the Vote,” said Governor Fletcher. “Having a voting machine on campus gives students the chance to see first hand how the voting process works and gives them the opportunity to vote for their favorite brand.”
The results from the campus vote will be added to the tally being collected on-line at http://www.kentucky.gov. Voting is also available at the state's welcome centers, state resort parks, the Kentucky Horse Park in Lexington, the Kentucky History Center in Frankfort and the Kentucky Artisan Center at Berea. For those who cannot vote online or at one of the voting sites, they may simply state their preference and mail it to:
Kentucky State Capitol
700 Capitol Avenue
Frankfort, KY 40601
At the end of each of three voting cycles - Nov. 5, Nov. 12, and Nov. 21 - the brand receiving the fewest votes will be eliminated. Governor Fletcher will announce the winning brand on Nov. 24.
The four brands were designed by New West, a Louisville-based public relations, advertising and marketing agency, under contract with Governor Fletcher’s administration to create a statewide brand, or image campaign, and to develop a comprehensive marketing and advertising plan for all state cabinets, plus the Kentucky Department of Agriculture.
More information about the brands, including the rationale behind each one, a background on how the branding campaign came about, and updated news on the campaign, is available at http://www.kentucky.gov .