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State Seal Commonwealth of Kentucky Governor Ernie Fletcher’s Communications Office
Kentuckians Encouraged to Help Brand Kentucky
Press Release Date:  June 18, 2004

Doug Hogan
Jeannie Lausche
Jason Keller


Frankfort, KY: Governor Ernie Fletcher today invited Kentuckians to begin participating in a branding effort that will allow state government to more effectively use marketing and public relations dollars to promote Kentucky.

"We are taking the unprecedented step of bringing all of state government under one brand and we want to give all Kentuckians the opportunity to get involved in the process,” said Governor Fletcher.

As the first phase of a multi-step process to include Kentucky citizens in the branding effort, state residents are being asked to answer two questions that are posted on every state government Web site (simply click on the "Help Us Brand Kentucky" icon):

·   What makes Kentucky different from other states?

·   What makes Kentucky special to you?

The survey is available at the official state government Web site at, Governor Fletcher’s site at, Agriculture at, Commerce at ,  Economic Development at, Education at, Environmental and Public Protection at, Finance at, Health and Family Services at, Justice at, and Transportation at

Kentuckians without Internet access can also participate in the survey by mailing their answers to -- Brand Kentucky, Commerce Cabinet, Capital Tower Plaza, 24th Floor, 500 Mero Street, Frankfort, KY  40601.

The survey will run through June 30.

Commerce Cabinet Secretary Jim Host, who is overseeing the branding effort, says the input from Kentuckians will be critical in developing an effective branding strategy for the Commonwealth.  "Our focus on improving and promoting Kentucky's inherent assets is not only intended to create a better place for Kentuckians, but to expand our $9 billion tourism industry and to create an environment that is attractive to people who are starting and growing businesses."

Governor Fletcher said he hopes Kentuckians will enthusiastically participate in the branding effort.  “It is a great opportunity for people to say what makes them proud to be a Kentuckian. We appreciate the input of every citizen of the Commonwealth and we look forward to receiving their responses to this survey."

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Last updated: Thursday, June 02, 2005