Governor Ernie Fletcher’s Communication Office
“Unbridled Spirit” greeting travelers coming into Kentucky

Press Release Date:  Thursday, September 22, 2005  
Contact Information:  Michael Goins
Jodi Whitaker
502-564-2611
 


Artist places state brand on storage tank in Boyd County
 

FRANKFORT, Ky. – Governor Ernie Fletcher today joined Marathon Petroleum Company officials and other state and local leaders to dedicate a new “Kentucky Unbridled Spirit” mural that has been painted on a large crude oil tank near I-64 and U.S 23 in Catlettsburg in northeastern Kentucky.  The 6.3 million gallon tank mural is clearly visible to drivers as they cross the West Virginia border into Kentucky.

“We want travelers to feel Kentucky’s unbridled spirit the minute they enter the commonwealth,” said Governor Ernie Fletcher. “Having the mural so clearly visible makes an immediate and a positive impression.”

“This is our contribution to the commonwealth,” said Marathon Petroleum Company President, Gary R. Heminger. “We are a part of Kentucky, and we are proud that our employees exemplify an Unbridled Spirit. This mural is dedicated to their hard work.”

The mural concept was conceived by Marathon officials and comes at no cost to the state. Artist Eric Henn painted Kentucky’s new brand on the tank over a period of seven days.

Also in attendance were 500 seventh-grade students from Boyd County, Russell, Raceland, Rose Hill and Fairview Middle Schools, plus the Paul Blazer High School Band. Marathon officials announced the start of an essay contest in which students will explain what Kentucky’s Unbridled Spirit means to them.

The student writing the winning essay will receive a $200 savings bond, and his/her school will receive a $1,000 contribution from Marathon Petroleum.  The student winning second place will receive a $150 savings bond, and his/her school will receive a $750 contribution from Marathon Petroleum.  The student winning third place will receive a $100 savings bond, and his/her school will receive a $500 contribution from Marathon Petroleum.  Winners will be invited to a special luncheon to receive their award. 

The Kentucky Unbridled Spirit brand was unveiled last November. Since then, the brand has been used throughout Kentucky in a variety of ways, including the following:

  • Nearly 100 cities and counties include the brand on stationery, web sites, brochures, posters or other material.
  • Approximately 50 county tourism organizations display the brand.
  • Several hundred state brochures have included the brand as they have been printed.
  • At least 12 Kentucky television stations are running a branded “Unbridled Spirit” commercial as a public service announcement. Several radio stations also are airing a brand announcement.
  • More than 30 private corporations, associations and organizations have added the brand to web sites, products, advertisements or signage.
  • Kentucky Unbridled Spirit merchandise is selling on-line and at more than 70 retail locations. One recent on-live order came from Nigeria.
  • A marketing class at the University of Kentucky is developing concepts for extending “Kentucky Unbridled Spirit” throughout the state.

“‘Kentucky Unbridled Spirit’ clearly reflects the strongest asset we have as Kentuckians – unlimited opportunity,” said Governor Fletcher. “I appreciate the investment Marathon made to helping us put that pride on display for the world to see.”

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