Frankfort, KY: Travelers passing through Kentucky during spring break will see the state's brand on new "Welcome to Kentucky" signs that are being installed this week.
Eleven large "Welcome to Kentucky" signs have been created and will be placed this week along interstate highways at the Kentucky border. Each sign features the new "Kentucky Unbridled Spirit" brand.
"First impressions are important, and highlighting the attractive new brand at our borders starts the process of showing visitors the unique qualities of Kentucky,” said Governor Ernie Fletcher. “As visitors stop in Kentucky, meet our people, and see the many attractions we offer, we believe they will stay longer and make Kentucky a destination in the future."
In addition to the eleven large interstate signs, approximately 60 smaller "Welcome to Kentucky" signs featuring the brand will be installed at key state line crossings in the near future.
Kentucky Unbridled Spirit was created to give the state a consistent and effective message to attract new tourists and new jobs to Kentucky. The branding campaign will be a long-term, consistent effort to raise the profile of Kentucky and differentiate it from surrounding states.
The cost of the interstate signs is approximately $40,000. The signs have not been renewed in eight years. The old signs will be recycled.