Office of the Attorney General
Attorney General Conway Announces 2012 Prescription Drug Abuse Prevention PSA Contest

Press Release Date:  Wednesday, October 17, 2012  
Revision Date:  Wednesday, October 17, 2012 
Contact Information:  Shelley Catharine Johnson
Deputy Communications Director
502-696-5659 (office)

Attorney General Jack Conway and his Keep Kentucky Kids Safe partners today announced the start of their annual prescription drug abuse prevention public service announcement (PSA) contest for Kentucky middle and high school students. The competition is part of General Conway's statewide public awareness initiative to warn Kentucky kids about the devastating consequences of prescription drug abuse.

"I want kids in every corner of the Commonwealth to know that it is never okay to take a prescription pill that was not prescribed to them by a doctor," General Conway said. "These are some of the most addictive substances on the planet and if taken in the wrong combination, or with other substances, they can kill you."

Attorney General Conway's video PSA competition is held in partnership with the Kentucky Office of Drug Control Policy, the Kentucky Pharmacists Association, National Association of Drug Diversion Investigators (NADDI), Operation UNITE and concerned parents, Dr. Karen Shay, Lynn Kissick, and Mike Donta.

"NADDI is pleased to be a partner in this important annual competition," said Paula York, President of NADDI of Kentucky. "The Keep Kentucky Kids Safe PSA Contest is a wonderful opportunity to not only raise awareness, but to let students have their voices heard on an issue that affects families in every community across this state and nation."

As part of the competition, Kentucky middle and high school students produce a 30-second video that shows the perils of prescription drug abuse. The first place winner will receive an Apple iPad generously donated by NADDI. The runner-up will receive a $100 gift card donated by the Kentucky Pharmacists Association.

"The Kentucky Pharmacists Association is honored to assist the Attorney General in promoting the Keep Kentucky Kids Safe program," KPhA President Kim Croley said. "Our members are dedicated to improving the health of Kentucky residents through proper medication use."

The deadline for submitting a video is December 7, 2012. Winners will be announced on Dec. 14, 2012.

Students may find out how to submit a PSA for consideration by visiting the Attorney General's Prescription Drug Abuse Prevention Page at .

Last year's winning video was produced by students at Henry County High School and is available for viewing on General Conway's You Tube page .

Keep Kentucky Kids Safe

Since launching the Keep Kentucky Kids Safe program in September 2010, Attorney General Conway and his partners have alerted more than 15,000 middle and high school students across the Commonwealth to the dangers of prescription pill abuse.

Prescription Drug Diversion Efforts

In addition to his public awareness efforts, Attorney General Conway worked closely with Governor Beshear, House Speaker Stumbo and other lawmakers to win passage of landmark legislation to prevent the abuse and diversion of prescription pills in the Commonwealth.

In 2009, Attorney General Conway launched Kentucky's first and only statewide Prescription Drug Diversion Task Force. The task force has been involved in more than 130 prescription drug diversion investigations, including Operation Flamingo Road, the state's largest prescription drug bust that resulted in the arrests of more than 500 people.

General Conway also reached across party lines to work with Florida's Attorney General Pam Bondi to ensure that her state implemented an electronic prescription drug monitoring system similar to Kentucky's KASPER system. The two continue to work closely to combat prescription drug abuse in their respective states and nationally. Generals Conway and Bondi are co-chairing the National Association of Attorneys General's (NAAG) Substance Abuse Committee and are committed to seeing that all 50 states have prescription drug monitoring programs and that all of the programs can share data across state lines. They've also testified together in front of Congress about the explosion of prescription drug abuse.

Additionally, the Attorney General's office is a member of the Interstate Prescription Drug Task Force that is working with neighboring states, like Ohio, Tennessee and West Virginia, to shut down the prescription drug pipeline into Kentucky.

For more information on General Conway's drug diversion efforts or the Keep Kentucky Kids Safe program, please visit .