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First Lady Glenna Fletcher to Visit Schools to Promote Reading and Kentucky Press Association Readership Project
Press Release Date:  January 10, 2005

Dottie Persinger



Mrs. Fletcher to read chapter one of a 10-part serial story to students in several Kentucky schools.

Frankfort, KY:   First Lady Glenna Fletcher will be visiting students on Tuesday, January 11, 2005 to promote reading and the Kentucky Press Association (KPA) Readership Project, Brain Freeze at three Kentucky schools—Junction City Elementary School located in Junction City; Hogsett Elementary located in Danville; and Burgin Elementary located in Burgin, KY.

“Literacy has always been an issue that I hold near and dear to my heart, that is why I support reading programs like the KPA Readership Project,” stated Mrs. Fletcher. “This program is unique in that the children will anxiously wait each week for the next chapter to be printed in the newspaper. It’s a great way for children to familiarize themselves with their local newspaper, learn more about their communities and get excited about reading.”

At the beginning of each series, a scrapbook is printed for the students to paste each chapter in which will give them an entire book at the end of the series. Scrapbooks will be handed out by the First Lady to the students at each school. Over 80,000 scrapbooks will be distributed throughout the state at participating newspapers and Newspaper In Education elementary and middle schools.

This season’s chapter series is called Brain Freeze. This 10-part serial story will focus on the areas of problem solving, geography and diversity, and will continue the fundamental connection between reading and helping elementary students improve their reading skills. Activities for teachers and readers can be found at

Brain Freeze, written by Bob Rouse of Midway, KY, is a story about a group of fourth-grade students on a cross-county scavenger hunt devised by a wealthy rap star. The rapper, who provides clues in verse, will give up his high-tech mansion to replace the kids’ crumbling school building if they win the game. Along the way, students will learn about U.S. geography and history, culture and diversity, and First Amendment rights.

The Brain Freeze Readership Project was coordinated by the Kentucky Press Association, Newspaper in Education and Kentucky Utilities/LG&E Energy.  Sixty one newspapers across Kentucky are participating in this project.  With over 720,000 impressions of each Brain Freeze chapter being published, 100% of Kentucky schools will have access to a newspaper that will be running the story.

More information about Newspaper in Education can be found at





Last updated: Tuesday, January 11, 2005