Governor Steve Beshear's Communications Office
FreshChoice Complete Diet Products to Establish First Manufacturing Facility in Warsaw

Press Release Date:  Thursday, December 11, 2014  
Contact Information:  Kerri Richardson
Terry Sebastian
502-564-2611
 


Facility will produce, distribute, market premium dog, cat food and natural pet treats

FRANKFORT, Ky. – There are sure to be some wagging tails in central Kentucky. Gov. Steve Beshear today announced that FreshChoice Complete Diet Products plans to establish a pet food manufacturing facility in Gallatin County.

FreshChoice, a startup firm that will manufacture premium dog and cat foods and natural pet treats, plans to create 22 jobs and invest $2 million into the project.

“Kentucky prides itself on having quality businesses that create quality products,” said Gov. Beshear. “Today, we can add FreshChoice to that list. I want to thank FreshChoice for choosing Kentucky to grow its business, and I look forward to seeing the company’s products in retail and pet supply stores throughout the country.”

FreshChoice will operate in a former food processing plant in Warsaw. The company will use the 26,000-square-foot facility on East Main Street to manufacture fresh and raw dog and cat food, as well as smokehouse bones, chews and treats. FreshChoice plans to begin selling its premium products nationwide in spring 2015 through a network of independent distributors.

“Today, pet parents are looking for foods with high-quality ingredients for their four-legged companions, and FreshChoice was developed to meet increased consumer demand for premium, natural pet nutrition,” said Andrew Bullock, president and CEO of FreshChoice. “Dogs and cats are best fed as carnivores, and our new plant in Warsaw will have innovative capabilities to make fresh and raw products that pets need for optimal nourishment. We’ll also have the infrastructure and capacity for sustained growth.”

FreshChoice touts its products as having “real, whole and fresh ingredients.” All meats and seafood are USDA certified with no fillers, meat meal, byproducts or artificial ingredients. FreshChoice meals are frozen for extended shelf life and freshness as pet owners “thaw, feed and refrigerate” raw beef, chicken and salmon varieties formulated for all life stages. The company also utilizes natural antioxidants and stabilizers for optimal pet health.

Launched in 2010, FreshChoice developed a feline nutrition business supplying raw diets specifically formulated for captive lions and tigers in zoos across the U.S. The privately-held company partnered with a meat supplier in Warsaw, which encouraged the company to build its first pet food and treats plant in Kentucky.

“I am excited that FreshChoice is opening a manufacturing facility in Gallatin County that will mean additional job opportunities and a boost to the economy,” said Sen. Julian Carroll, of Frankfort. “I welcome this nationally known industry and look forward to a long and prosperous relationship.”

“I’m really pleased to see that FreshChoice is coming to Gallatin County and investing so much in this community and its people,” said Rep. Rick Rand, of Bedford. “This will be a great addition to the industry already there.”

“The city of Warsaw strongly supports FreshChoice and its positive economic development effect for the city and region,” said Warsaw Mayor Charlie French.

“We are excited that FreshChoice has decided to locate its facility in Gallatin County,” said Gallatin County Judge-Executive Ken McFarland. “We look forward to a long running partnership and wish the company abundant success.”

FreshChoice product lines are positioned in the fresh-raw pet food category, one of the fastest growing segments in the $4.9-billion U.S. pet food industry. For more information on the company’s premium pet foods and treats, visit www.freshchoicecomplete.com.

To encourage the investment and job growth in Gallatin County, the Kentucky Economic Development Finance Authority preliminarily approved the company for tax incentives up to $220,000 through the Kentucky Business Investment program. The performance-based incentive allows a company to keep a portion of its investment over the term of the agreement through corporate income tax credits and wage assessments by meeting job and investment targets.

A detailed community profile for Warsaw (Gallatin County) can be viewed here.

Information on Kentucky’s economic development efforts and programs is available at www.ThinkKentucky.com. Fans of the Cabinet for Economic Development can also join the discussion on Facebook or follow on Twitter. Watch the Cabinet’s “This is My Kentucky” video on YouTube.

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