First Lady Jane Beshear's Communications Office
First Lady Jane Beshear Honors London as a Kentucky ‘Trail Town’

Press Release Date:  Wednesday, July 08, 2015  
Contact Information:  Parry Barrows
502-564-2611

Gil Lawson
502-564-4270, ext 168
 


London is the Commonwealth’s 5th community to receive ‘Trail Town’ recognition

LONDON, Ky. – First Lady Jane Beshear today honored the city of London as a Kentucky “Trail Town” – part of an effort to promote and develop adventure tourism destinations across the state. London is only the fifth community in Kentucky to receive this elite tourism recognition.

“I applaud London and its leaders for their efforts to develop their community into an adventure tourism destination,” Mrs. Beshear said. “Becoming a Trail Town puts you on the map and provides an excellent guide for communities seeking to diversify their economy by developing their tourism industry.”

The Kentucky Trail Town Program is designed to help connect communities to trail systems and assist in developing sites as tourist destinations. The Trail Town Program highlights a community’s authenticity through partnership and promotion of local restaurants, retail stores, lodging and artists. It creates an environment that is inviting to travelers, entrepreneurs and economic development.

London offers a number of outdoor experiences to travelers and local citizens. Its proximity to the Daniel Boone National Forest, Levi Jackson State Park, the Wildcat Adventures ATV Park, the Rockcastle River and Laurel River Lake make it attractive to a variety of adventure tourists.

London is also known for the development of its cycling routes. London has been dubbed “the cycling capital of Kentucky,” and its Redbud Ride each April has been recognized as one of the state’s premier cycling events.

By developing and connecting trail resources, the Kentucky Trail Town Program also provides health benefits to local citizens through increased access to healthy activities.

Joining the First Lady at the ceremony were Tourism, Arts and Heritage Secretary Bob Stewart, Adventure Tourism Executive Director Elaine Wilson, Rep. Marie Rader and Rep. Jim Stewart. Mayor Troy Rudder and County Judge-Executive David Westerfield were also present for the celebration.

The work of the Kentucky Trail Town Program is carried out by a local Trail Town task force. The task force is responsible for helping make sure the community receives certification as a Kentucky Trail Town.

“I want to especially thank Rodney Hendrickson and the London Trail Town Task Force for their years of hard work,” Wilson said. “It is a long process, but their dedication and determination has established them as a true destination for outdoor recreation.”

More than 40 communities are currently working to become certified Trail Towns. They cater to a number of parks, forests and rivers all over Kentucky. London was preceded by Dawson Springs, Livingston, Morehead and Olive Hill. It will be followed by Stearns in McCreary County.

The Office of Adventure Tourism provides guidance to prospective Trail Towns on issues such as trail development, signage, funding sources, resource lists and partner agencies who have partnered in the Kentucky Trail Town Program.

Once a community has been certified as a Kentucky Trail Town, the Office of Adventure Tourism and the Tourism, Arts and Heritage Cabinet will market these communities and the services they offer. They will receive assistance in acquiring highway signage, prominent placement on websites and promotional materials and maps.

For more information about Trail Towns and adventure tourism in Kentucky, visit www.kentuckytourism.com

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